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Consumer Behavior: Buying, Having, Being (14th Edition) – PDF

Name: Consumer Behavior: Buying, Having, Being (14th Edition) – PDF
SKU: 11255
Availability: InStock

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Original price was: $104.50.Current price is: $14.00.

eBook Details

Authors: Cristel A. Russell, Michael R. Solomon
File Size: 30 MB
Format: PDF
Length: 520 Pages
Publisher: ‎Pearson; 14th Edition
Publication Date: June 14, 2023
Language: ‎English
ISBN-10: 0137937962, 0137865090
ISBN-13: 9780137937967, 9780137865093, 9780138170806, 9780138166625

Categories: E-Books, Education, Health, Non Fiction, Others, Textbooks Tags: buy, Consumers, Have, Solomons

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Consumer Behavior: Buying, Having, Being (14th Edition) – PDF

The 14th edition of “Consumer Behavior: Buying, Having, and Being” (PDF) takes a deep dive into the complex processes of choosing, buying, using, and getting rid of products, services, ideas, and experiences. It extensively examines the various factors that shape our consumption choices, especially in today’s digital age of social media. Since we are all consumers, the subjects covered in this edition are highly relevant to both our professional and personal lives, allowing us to easily apply the theories beyond the confines of the classroom.

Presenting our esteemed co-author, Cristel Antonia Russell, the 14th Edition has been significantly revised to elevate its flow, focus, intentionality, freshness and attention to practice.

Additional ISBNs for Consumer Behavior 14E: 978-0137865093, 978-0137937967, 978-0138170806, 978-0138166625

Please note that this sale is specifically for the 14th edition of the eBook “Consumer Behavior: Buying, Having, Being” in PDF format. Access codes are not part of this offer.